Your problems are the point

Building a brand for an audience who follows you and buys from you is becoming the asset in a precarious world.

But people struggle to know how to set themselves apart and what to create or write about.

I’ve been asked this question hundreds of times over the years. And I used to fumble through vague advice about finding your niche and researching what’s trending.

But one of the best answers is to look at what you personally need help with.

This is stuff that occupies your mind right now. It’s right there, right in front of you.

So create content about what you’re actively struggling with.

For example, over the last few years, I’ve been wanting to spend more of my working life creating art. Finding a way to make that work has been my problem.

I’ve been doing well with non-fiction content, but the pull toward fiction writing has grown louder.

So now I’m building an income stream from fiction, and if I’m honest, I don’t fully know what I’m doing. I’m learning promotion from scratch, figuring out what readers want, and stumbling through the process publicly.

But that’s content, right there.

When you solve your problems out loud, you’re doing three things at once. You’re fixing your own situation. You’re documenting insights that help others facing the same thing. And you’re building an audience of people who trust you because they’ve watched you figure it out.

The best creators I know operate this way. They aren’t gurus who descended from a mountain with answers. They’re fellow travellers a few steps ahead, sharing what they find along the path.

What problems are sitting in front of you right now?

That’s your content. Solve them publicly, share what works, and let people follow along.

Over time, you’ll grow a tribe of people who are helped by you, but support you at the same time.

You’ll live your own story and build an audience who will pay you for the solutions you’ve earned.

That’s an asset worth building.

This is where Online Writing Alchemy comes in.

Once you know what to write about, the next step is writing it in a way that actually lands.

OWA is 16 secrets I’ve learned over 15 years for writing posts that grab attention and stick with people. It covers hooks that make readers stop scrolling, how to write with sincerity that connects, and how to turn your genuine interests into content people want to read.

This is stuff AI cannot teach. It’s come from years of making mistakes and figuring out what actually works.

You’ll also get a 6-month roadmap, writing prompts, and guides you can use immediately.

If you’ve got problems worth solving publicly, this will help you write about them in a way people remember.

Grab Online Writing Alchemy here →

Peace and love,
Alex