Your old posts aren't wasted

Three people replied to my recent email saying they have literally hundreds of content ideas saved in various apps and notebooks.

I told them those aren't just random ideas that will never again see the light of day.

They all have potential.

When you have a clear purpose, every old post becomes raw material you can repurpose to build your brand quickly.

That article you wrote about productivity, with the right angle, becomes a piece about helping introverts manage their energy.

That post about travel tips transforms into content about location independence for creative freelancers.

That random observation about coffee shops becomes a metaphor for finding your ideal working environment.

These are all examples, of course.

Purpose gives you permission to revisit and reshape everything you've already created with boldness.

Instead of always starting from scratch, you can mine your back catalogue and twist existing content to serve your mission.

Your old posts are a content library waiting to be organised around a clear theme.

Please don't just sit there and pick your nose when you can use all your old ideas.

I do this all the time. I delve into older ideas and see how they can be adapted to align with my brand's angle.

And that brand angle is a purpose statement I refer to every day.

The Purpose Statement System shows you how to identify this focus and apply it to both new and existing content.

It's the secret to building a brand quickly that most miss.

It's still $77 instead of $197, closing this Monday at 4pm ET until next year.

Get it here (your support here also helps me keep sharing all these ideas you get for free).

Alex