You're being helpful, but nobody cares.

Perhaps you've now found your groove with publishing consistently, but STILL no one is reading.

You share useful tips, personal stories and maybe practical frameworks.

But still mostly crickets…

A few pity likes from close friends.

Erg. I'm so done with that.

A few months ago, I sat down to figure out what needed to change. I realised that being merely HELPful might not be enough.

Everyone has the Internet for that.

Scroll any platform, and it's an endless stream of the same advice packaged slightly differently.

"5 ways to be more productive."

"How to write better headlines."

"3 tips for growing on LinkedIn."

Some of it might be useful, sure. But none of it grabs me.

Little of this stuff is truly memorable.

Nah. What people are really looking for is an idea that makes them stop mid-scroll and think:

"Oh SNAP! I've never considered it that way."

I saw that the problem isn't what you're saying. It's how you're saying it.

It took me a long time to cotton on to this.

So, I started writing ideas that challenged common wisdom.

I flipped assumptions more. I exposed flaws in the advice everyone was parroting.

For eg:

Helpful post that gets ignored: "5 productivity tips to get more done."

High-concept post that spreads: "Productivity advice is making you less productive."

See how we have a totally different impact to the same rehashed ideas?

I could see the difference instantly. People paid attention and were more likely to comment and share my work.

That's what high-concept creation does.

It's about challenging the reader, while making things FAR more interesting to write for you.

It makes people reconsider what they thought they knew.

And that's exciting.

If you want to delve deeper into mastering the art of what I call high-concept writing (useful for writers, as well as any kind of content creator), you'll love my powerful little course.

There are fewer than 48 hours left for this Q4 Writing Reset sale.

The High-Concept Blueprint closes on Monday at 4:00 p.m. ET. After that, it won't be available again until 2026.

This course is built on 15 years of me making every mistake a writer can make, then figuring out what actually works to stand out and grow an audience of over 220,000 readers.

These are the exact techniques I use in everything I write.

These are frameworks I've taught to clients who pay tens of thousands for this knowledge.

15 proven methods to transform helpful content into memorable ideas:

→ How to flip common advice on its head (and be right)
→ How to challenge assumptions without being reckless
→ How to write ideas that stick instead of scroll past

This is $77 (usually $197).

Grab it here.

Alex

P.S. Building an audience isn't about publishing yet more helpful tips. It's about writing ideas that make people stop scrolling.