You must only create things when conditions are perfect.

You guessed it.

That is complete nonsense.

It's the belief that stops millions of people from creating and publishing things that you and I would love.

And yet I persistently believed that thought when it came to recording videos for my YouTube channel.

There was a time I was sharing one daily walk-and-talk video every day. I'd pull out my phone during one of my afternoon walks and talk about an idea that interested me.

Over the last couple of years, that output slowed to only a few per year.

My last video share was four months ago.

Correction...

My last video share was an hour ago.

Because I finally pulled out my phone and talked about what I'm up to today, even though I didn't much fancy doing it.

There were always clever bloody excuses. It's too cold, I have brain fog today, I feel a little sad because scary things are happening on the news, or I'm having a bad hair day.

So I didn't record. Month after month, my own BS won out.

But I knew what was really going on. I didn't respect my own standards enough to hold myself to them.

Every time I caved to a rubbish excuse, I was telling myself that my comfort mattered more than my word. And that chips away at you in ways you don't even notice until you barely recognise the person making the decisions.

Today I recorded because I stopped negotiating with myself. I treated what I said I'd do as non-negotiable, the way you would if you truly wanted yourself to win.

That shift came from rebuilding how I see myself, one small daily action at a time.

I put the 25 habits that made that shift stick into my Art of Self Respect book. They completely changed my self-image so I felt more energised and confident without positive affirmations or therapy.

Grab the book today, and you get several bundle bonuses here.

Alex