Writing shows you what to write

I used to think I needed clarity before I could write.

So I'd sit in cafes with my notebook, planning my brand angle, trying to figure out exactly what I should say and how I should say it.

I spent half my time planning things that never materialised. I was just chasing a dopamine hit that wasn't really helping.

I wrote little overall, and stayed confused.

It took me years to realise that I can't plan by assuming things based on little information.

I needed to just write.

The commitment to writing and publishing consistently, even when I felt lost, is what paved the way.

By writing most days, I could see what I enjoyed and what connected with others.

I couldn't know this from a notebook. I had to publish and see what happened.

Writing showed me what to write more about.

My brand navigated itself.

Most people wait for this magical thing called 'clarity' to arrive.

Then they'll write.

But clarity doesn't come from thinking harder or filling out increasingly prettier and expensive notebooks. It comes from actually bloody writing (and publishing).

Writing forces me to take the mish-mash of thoughts circling and organise it into coherent threads.

It reveals gaps in my thinking. It shows me where I'm unclear, where I'm making assumptions, and where I'm hiding behind lifeless jargon.

This clarity compounds over weeks.

The person who writes regularly doesn't just build an audience (though that happens).

They develop sharper thinking, clearer positioning, and better understanding of what people actually want from them.

So, if you want to build an online audience and you feel stuck on what to focus on, forget all that and just write.

This might be all you need, but, based on my own experience, I learned that most people can't start because three things are blocking them:

• The mental overwhelm that makes everything feel harder than it is.

• The fear of judgment that keeps them editing into obscurity.

• And not knowing what actually makes writing work online.

If you don't address these in order, you can stay stuck planning instead of publishing.

This is your last chance to get The Authority Writer Blueprint special bundle for Black Friday.

This system removes all three barriers so you can finally start writing consistently:

→ Untethered Mind clears the mental overwhelm
→ Let Go of the Sh#it That Weakens You dissolves the social fear
→ Online Writing Alchemy gives you the proven formula

$751 value. Today's price: $147.

Offer closes today at 5pm ET.

Stop planning. Start writing. This system gets you there.

Learn more about The Authority Writer Blueprint here →

Alex