Why You’re Not Lazy. You Just Need This

I was talking to a friend some months ago who was in a rut.

I asked him why he didn’t explore some of things he would always get excited talking to me about.

He told me his reason:

He was ‘lazy.’

But here’s what I told him:

“You’re not lazy. You just don’t have a clear vision you can commit to.”

He looked at me like I’d grown another head. But then I explained.

When you don’t have a clear purpose, a direction that excites you and fits who you are, it’s easy to feel unmotivated.

Most get purpose wrong. They do things to try to be impressive, or they follow goals that were made for other people.

You need a vision built around your personal passions, skills, and how you can uniquely contribute in a way no one else can.

And it doesn’t take long to figure this out.

That afternoon on a zoom call, we sat down and worked through it step-by-step—clarifying what mattered most to him, identifying his strengths, and pulling it all together into a one-line purpose statement.

As part of this process, he was amazed how one difficult event in his past helped us define his superpower.

He told me later it was one of the most game-changing coaching calls he’d ever had.

So here’s my question for you:

What would it feel like to finally have that kind of clarity?

Right now, my latest Ember course: ‘The Purpose Statement System‘ is designed to help you do exactly this: craft your purpose, create a vision, and energise your direction heading into 2025.

It’s available only until 5 PM ET this Sunday, December 22nd.

After that, it’s gone.

If you’re ready to design your foundation for the new year, check it out here:

👉 Upgrade to Ember and design a powerful 2025 today.

When you join Ember you not only get this course, but every single mini-course released each month (plus other exclusive perks).

Don’t leave your direction to chance.

Make it happen.

Alex