Why sharing our struggles brings us closer

Ever read something and thought, this person gets me?

It’s never the posts where someone’s celebrating how perfect their life is.

It’s often when we encounter someone willing to reveal their flaws, pains, stumbles and how they overcame it, that has us hooked.

We lean in for more.

Why?

Because we’re highly attentive to pain.

It’s how our survival mechanism works.

Not only that, but when we come across someone else’s hardships, we see a human, and we see ourselves.

We connect best through what is real.

Most creators miss this.

Especially the ones who are just starting out. They want to be impressive.

They want to be admired and to look cool and to never put a foot ‘wrong.’

But the irony here is that relatability comes from sharing what we recognise in ourselves, not in seeing someone else’s achievement (without the journey).

All good writing shows some kind of transformation.

If there is only the success and none of the transformation, we switch off.

It’s why movies can grab us so intently.

We put ourselves in the shoes of the protagonist. And the main character always faces conflict and strife.

Find me a good movie or story where this doesn’t happen.

Good luck.

As a brand-builder, you are a storyteller. And no good story is without conflict.

What struggles can you share?

Doing more of this will not only bring you fans,

But it will grow your confidence.

If you want help writing powerful posts like these so you grow your brand faster than most people and save years of wasted time, you’ll want Online Writing Alchemy.

Learn more about the course here before the price jumps.

Peace and love,

Alex

P.S. Have you ever shared a struggle publicly? Hit reply. I’d love to hear about it.