- Alex Mathers
- Posts
- Why no one cared about my writing
Why no one cared about my writing
(and what changed)
When I started writing online over a decade ago, I thought I had it figured out
I’d write about the topics I found interesting, hit publish, and wait for the magic to happen.
But… nothing happened.
The views trickled in at a rate of honey down the side of a hill.
The comments were non-existent.
And after a while, I started asking myself the question that kills many writers: Is this even worth it?
I wasn’t a bad writer. But I was making one big mistake:
I was trying to write for everyone.
The more, the better, right?
Nope.
I wanted my ideas to reach as many people as possible, so I kept my topics broad.
I played it safe and avoided sharing stronger opinions.
I left out personal stories because I thought I’d look like a giant doofus.
And in doing so, I wrote words that resonated with no one.
The turning point came when I let go of an ego-driven need to be liked by the masses and started speaking directly to the people I knew needed my work.
This required a little foresight.
I got specific. I thought about:
Who my audience actually was.
What they were struggling with.
What kept them up at night.
What I could give them that no one else could.
And, very quickly, things changed.
People started commenting and sharing my work.
People reached out to me thanking me for how my words helped them feel seen.
If you’re struggling to connect with your audience, the issue is not your lack of talent.
It’s where you put your attention when you write.
This is a tiny shift, but it makes all the difference.
That’s what my Online Writing Alchemy course is built to fix.
It helps you align your purpose with your audience and write in a way that resonates deeply, without forcing it, overthinking it, or relying on AI shortcuts.
Can’t wait to see what you have to share.
Alex