Why most creators quit by year 2

I've created alongside thousands of creators over 15 years as a blogger and illustrator.

I've seen hundreds fall off. They were there for a few months, writing, sharing, tweeting.

But then a few months would go by, and I'd ask:

'Wait a minute. Where the heck did thingy go?'

Many people are enticed by the allure of making money on the Internet, getting paid for doing what they enjoy.

And they should be. It's smart. It's location independent. It's becoming vital in the AI age, where building your own brand is real security.

The opportunity is massive, and people are flooding in.

I've coached hundreds of creators and learned from mentors who've built million-dollar brands.

For those who make it versus those who burn out or quit, it isn't about talent, strategy, or even work ethic.

It's about how they view rejection, criticism, and setbacks.

The ones who quit take criticism personally.

They see drops in engagement as proof they're not good enough.

But the creators who last trained themselves to see criticism as valuable data. When someone unsubscribes or leaves a harsh comment, they don't spiral.

Treating rejection as information rather than a verdict on your worth will set you apart here.

Suddenly, posting doesn't feel like such a freaking huge deal any more.

You don't end up watering down your message. You hold strong.

And it feels good.

Building a sustainable brand that pays you for decades requires more than just one mindset shift.

You need a complete psychological framework from someone who's seen it all:

That's what the Creator's Mindset Blueprint gives you across 9 modules.

It's the exact framework I used to develop uncommon resilience as a creator, go on to build an audience of 200,000+ people, and establish a business that's supported me for 15 years.

It's what I've taught to creators who've gone on to build six-figure brands.

Here's what you get:

• The complete 9-module course covering immunity to rejection, finding your Zone of Mastery, balancing quantity with quality, and 6 other frameworks that keep you energised and resilient for the long game.

• My book Creatively Jacked: 43 badass motivation ideas for ambitious creators (free - digital PDF + ebook)

• Lifetime access to revisit whenever you need it.

Normal price: $197

This week only: $79

This course closes Saturday, 4pm ET, and won't reopen until 2026.

I only make it available a handful of times per year.

If you're building a brand online, failure isn't an option. You need to be one of the ones who lasts.

This course ensures you stay energised, relevant, and in the long-term game.

[Get instant access here]

Alex