Why it still matters

My eyes have gone dry.

I’m squinting my already squinty eyes at a screen full of tiny, stubborn words.

I’m in the thick of editing my latest book, The Never-Retired Writer.

The dopamine rush I got from exploring new ideas has long faded.

Many of the paragraphs I thought were brilliant weeks ago now appear clunky and awkward.

I’m losing faith that this whole project is even worth it.

Then I picture someone, maybe an aspiring writer in Manila or a soon-to-retire CEO, holding my paperback in their hands.

They’re highlighting one of the lines. Maybe chuckling silently to themselves at one of my superbly executed jokes in the book.

They feel seen and understood. They feel a spark ignite in their chests.

That’s when it clicks for me.

Writing can be lonely, especially when you’ve lost the high that came with a fresh idea.

But writing connects us to people we might never meet whose lives can improve from a single paragraph.

Even if just one person feels that spark to act.

That’s what makes this worth it.

It’s really true.

That’s what keeps the embers glowing.

What if you knew your words, however imperfect, had the power to move someone far away?

How would that change the way you show up to write each day?

What would this do for you if you wrote and published consistently?

It’s this that has me at my desk each day.

When it feels like it isn’t worth it, I know I’m too self-critical. I have to take a step back for a moment.

Remember the connection you’re making and how this nourishes you.

Knowing this makes the boring parts a no-brainer.

It’s easier to write, even when you don’t feel like it, when you know how to move people with your words.

But it helps to have a process you trust.

My course, Online Writing Alchemy (OWA), gives you a system for writing in a way that sticks. Not just words people skim and forget, but writing that moves them emotionally and inspires action.

Keep OWA with you when the process gets hard, helping you keep going when most would quit.

Learn more about the course here while the price stays low.

Alex