Why I wake up excited to work (even after 15 years)

You published how much last year?

I often get emails from people asking how I consistently produce so much content.

I admit, it can be a bit crazy. I have four Substack newsletters, and I share posts and videos elsewhere, too. Plus, I'm now writing fiction stories and books.

People want to know if I have some special productivity hack or a highly disciplined schedule.

Not really.

I just enjoy doing it, and I know why I'm doing it.

I know who I'm helping, and what small dent this makes in the world. This clarity makes all the difference.

Now, some of my toughest moments are when I'm away from the keyboard and can't write. I'm just hungry to return.

Regularly returning to my purpose creates that clarity, and it gives my life an extra layer of meaning.

Until I actually clarified exactly what my purpose was, my productivity would be more hit-or-miss.

Some days I'd be fired up, and others I'd only want to throw my laptop out the window and watch golfing games on YouTube.

I knew I wanted to help people. I knew I enjoyed writing and teaching. But I couldn't have told you WHY I was doing any of it.

Before I defined my purpose statement, my audience grew slowly and inconsistently. After I got crystal clear on who I help and the problem I'm solving, my following (and my energy) grew rapidly.

Knowing who you help and why you're helping them solves two problems at once:

It gives you motivation to create and contribute more often.

And it gives your life a satisfying sense of meaning.

Most people are struggling with both right now. They know they should be putting themselves out there more, but they can't seem to sustain the energy.

They feel directionless, like a shopping trolley with a wonky wheel pushed into an empty car park.

The problem isn't discipline. I don't have discipline.

The problem is not knowing what emotionally grabs you as a reason to keep creating.

My Purpose Statement System course gives you a clear framework to identify exactly what this is for you. You will determine who you help, what problem you solve for them, and why it matters to you at a gut level.

The course starts with something most purpose-finding exercises miss entirely: identifying what you can't tolerate in the world.

That intolerance is where your free energy comes from, because now you have something you hate that you're actively contributing to minimising.

At the end, you'll have a single statement that defines your CAUSE. Who you serve, how you help them, what results they get, and the impact this creates in the world.

When you have this level of clarity, showing up to create becomes something you WANT to do, not something you force yourself to do (how dull!).

The New Year Clarity Sale ends today Jan 10th at 3pm ET. The course is $87 (down from $197), and I won't be offering it again for many weeks.

Get the Purpose Statement System here before it’s gone.

Peace out,

Alex