• Alex Mathers
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Why being unreasonable is the most sensible strategy

. . .

A while back, I lost my drive.

Don’t worry. I was okay. I wasn’t having a full-blown mid-life crisis.

It was more of a dull, creeping kind of hum that seemed to whisper to me that work wasn’t particularly interesting anymore.

Often, I like to read through articles I’d written from many years ago. To see what kinds of thoughts I was having when I had a few less wrinkles.

I found an article about being unreasonable.

As I read, I felt myself reviving, like a cup of warm water filling slowly.

It hit me with a ping to my left nipple.

I’d been too reasonable recently.

I then remembered when I was living in Ho Chi Minh City and my soul buzzed like the throng of mopeds passing my window each day.

I had made the ‘unreasonable’ decision to motorbike through Vietnam with little experience with a guy I’d met only briefly in the airport.

I was a little scared, but I also felt alive.

In fact, every time I’d made a decision to do what few do; to do things that most would say are a ’little over the top, Alex,’ life becomes colourful again.

This applies to your life goals and work as much as to adventures.

Are you being too reasonable?

Are your goals and plans a bit ‘meh’?

That might be why you feel like plasticine on a cold day.

Go a little crazy.

Lean into your inner maniac.

What do they say you should do?

Go there.

Go big and go all in.

Don’t be reasonable. It’s dull.

Be unreasonable and do whatever it takes to make it happen.

One way you can do this this year is through writing more.

Be prolific. Write a lot each day. Think of what you can achieve when you do.

Combine prolific writing with impactful writing, and you have something really special.

Online Writing Alchemy shows you exactly how to transform your writing so that it resonates with the right people, contributing to your legacy.

Alex

Remember, forget reasonable. How can you live like few do?