Who thrives when the world gets weird

Currently, two distinct types of individuals are emerging.

Type 1: Are worried about AI, feeling lost and replaceable. They're scrabbling around for a sense of purpose. They're making silly decisions out of a sense of desperation.

Type 2: Are quietly building audiences who trust them. They feel more valuable as everything gets automated. Because they have something AI can't touch, which is a voice and a story people care about.

What separates these two types?

It ain't talent or luck or who their parents were.

It's that Type 2s learned to communicate in a way that gave people a reason to stick around to hear more.

You can do this with all kinds of online content, but my favourite (as you probably guessed) is with writing.

Many type 2s built a tribe before they needed one.

Having this allows you to make a little dent in the world on your own terms.

The mission that drives them and makes their audience even stickier doesn't need to be completely figured out.

Mine's constantly evolving, but understanding how I'm contributing through my writing keeps me energised.

We're sixty days from 2026.

The people who wait to 'figure out audience later' will spend next year watching others build what they wish they'd started today.

Having an audience, large or small, is not just about having the income security that comes with people who follow your message and buy your products.

It gives me a voice when everything else is uncertain. More and more, the work that once gave people meaning is being done while they sleep by clever computer programs.

When you can write in a way that connects with other humans, you don't need permission. You don't need a perfect mission statement, an adventurous life, or a boss to approve your ideas.

You just need to understand how to move people with words.

That's what Online Writing Alchemy teaches you.

I'm not going to show you a hundred frameworks that every Twitter guru with four months of experience sells.

This course is based on 15 years of building a readership of over 200,000 people and sustaining an income through writing alone.

It teaches you how to write like a human, with emotion, sincerity, and connection. This is exactly what cuts through in an age of AI slop.

Here's what you get:

• The complete OWA course covering what makes online writing connect emotionally

• Study guide with writing prompts to give you momentum for weeks

• Lifetime access to revisit whenever you need it

You don't need to become a 'content machine.' With the skills you learn in this course, you'll be able to make a piece of writing go further and connect with the right people.

We're into the final hours of the Halloween sale. Today's price is $147 (usually $397).

This closes tonight, Friday, 31st October at 6pm ET.

After tonight, it's gone at this price until 2026.

The scariest thing might be waking up a year from now, realising you had the chance to build something, and didn't take it.

Get instant access here.

Alex