When your ideal people find you

I've built an audience of over 220,000 people from all corners of the world.

They (you) gather round to listen to a man with a charming English accent talk about his problems.

I would have gathered this tribe far, far more quickly had I not tried to be interesting to everyone for many years.

When I started, I just wanted to create stuff everyone liked.

But the opposite happened.

I was lucky that I enjoyed writing, even if it was to crickets for the first few years.

Because it took a while.

Now, when I write the way I write, I am okay if it pushes some people away.

I lose hundreds of subscribers per week. Have done for years.

But I am not fussed, as I would have been years ago.

I know that when I write about the stuff that makes me emotional, and I write it in a way few others do, I will polarise.

I'm writing to people who are on a particular journey with specific struggles that I have personally been through.

That is not for everyone, and that's great.

Those who do click become lifelong fans, and even evangelists.

They form the backbone of my work. They buy my stuff and tell others about what I do.

In fact, I haven't even mastered this yet. I still have more polarising to do!

But when this is done right and my readers become sticky, I call it the tribe magnet effect.

And you can create this more intentionally, rather than figuring it out after many years, as I did.

When you get crystal clear on your unique intersection of struggle, strength, and service, your ideal people start finding you.

People now regularly write to me saying things like, 'It's like you've been reading my thoughts.'

This is mostly by design, my friend.

That's what happens when you stop trying to be everything to everyone and start being exactly what your tribe needs.

Most creators do the opposite. They dilute their message and try to cast the widest possible net. They catch nothing.

Your life story and uniquely filtered approach is your magnet, and it can be extremely powerful.

Do you need help crafting this so you can start attracting your tribe and accelerating the growth of your audience?

The Purpose Statement System course guides you, step by step, to identify and articulate this exact combination.

This is for you if you want to grow your audience and brand through writing, even if you're new to this.

When you nail this, marketing becomes far easier because you're not always pushing an empty message. You're actually creating things that are a no-brainer for the right ones.

Instant course access is available today, still at $77 instead of $197, but only until this Monday, 29th September, at 4:00 p.m. ET.

Get The Purpose Statement System here before we close.

Cheers!

Alex