What’s your ‘zone of mastery?’

One of my clients was struggling to come up with new things to write about.

She'd go weeks without publishing anything.

There was a quiet frustration in her, and I could sense she was ready to quit.

I knew she needed clarity, so we did what I do with most struggling clients: we talked about something completely different.

We discussed the places she'd visited, the films she loved, the people she'd love to meet, and the books on her shelf.

This conversation led us to discover something I regard as essential for anyone growing an online brand: her zone of mastery.

While speaking, she was almost a new person. Her energy returned, and her eyes sparkled.

She now knew how to set herself apart and do it in a way that felt true to her.

Your zone of mastery is where your natural interests, your past struggles, and your unique skills converge.

Without this clarity, you're building a brand around what you think will sell instead of what genuinely energises you.

That's why so many writers who don't understand this struggle.

My client had been writing about things she felt were marketable, but ultimately didn't grab her.

Once we aligned her writing with topics she was already obsessed with, for people she cared the most about helping, she couldn't stop creating.

The ideas flowed. The energy returned.

Here's how to find your zone of mastery…

Look at your bookshelf. What topics show up repeatedly?

Examine your struggles. What challenges forced you to develop unique skills?

Notice what energises you. What can you talk about for hours?

When you align your writing with your zone of mastery, you create from genuine energy.

Finding purpose this way is the ultimate mindset hack. Why create for the long term if you don't truly care?

Module 6 of the Creator's Mindset Blueprint course shows you exactly how to identify your zone of mastery through exercises that reveal where your struggles, skills, and obsessions intersect.

The course gives you the complete framework across 9 modules, which I designed from years of my experience, to make you more mentally resilient than 98% of writers.

There should be no reason to struggle through your year as a writer. Grab this course, and realise how fun this game can be.

This closes today at 4pm ET. Final hours.

Normal price: $197. Today it’s $79. After today, it's closed until 2026.

You also get my book Creatively Jacked: 43 badass motivation ideas for ambitious creators free.

Get instant access here.

Laters

Alex