What’s your unfair advantage?

Alex, are you crazy?

My friend couldn’t comprehend the idea that I’d committed to creating twelve courses per year.

That’s my promise to my Ember subscribers.

Every month, I create a new mini-course from scratch (often over 6000 words of content), and I deliver it.

My subscribers help me live a dream life where I get to write about stuff that I enjoy every day, and get paid for it.

Now, writing up a new course every month is not for everyone.

It’s something that has come after many years of daily writing.

I now write fast, and my ideas come fast.

I do this because I enjoy it.

Following the Ikigai philosophy, I am doing what I love to do, what I’m good at, what the world needs, and what people will pay me for.

Bingo.

Don’t think you need to create so much each year to make good money doing what you enjoy.

There are many other models.

But mine is driven by my insatiable need to keep creating. It brings me to life. It fits me.

I am building on one ‘unfair’ advantage I have developed over the years, that few can touch:

Writing more than most, and having fun doing it.

The other cool thing about this is I am building a bank of great courses that I can add as bonuses or standalone products (for higher prices than Ember members are paying).

I also use these mini-courses as little tests to see which ones I expand into bigger, more expensive courses.

If no one paid me for this subscription, I’d still benefit because it forces me to keep creating a ton of intellectual property.

How does this apply to your situation?

Find your unfair advantage.

What can you do that others find difficult?

That’s opportunity knocking, my friend.

It could be that you had a unique experience that now gives you the expertise to talk about or teach something in a unique way.

Find how you can use your unfair advantage in the context of making an impact online.

The best way to find out what this is?

Write. A lot.

Write hundreds of articles (you get faster with each article you write).

Doing this showed me that people want to learn how to get out of their own bullshit, express themselves and grow online.

So I make courses on that.

When you write a lot you grow your audience while figuring out what people want most from you.

If you need a system that gives you a huge shortcut to writing stuff that people salivate over, you’ll want Online Writing Alchemy.

Learn more about that here.

Alex