What if you knew the secret to writing like few can?

We have reached an era in human history where having a traditional job is increasingly precarious.

You’re tied to one boss who calls the shots. One geography.

The alternative I’ve been exploring for over 15 years is using your passions, skills, stories and knowledge to build your own Internet-based business.

Creating and sharing content is one of the most effective drivers of new customers and clients to this business.

I chose to focus mainly on writing because I enjoy it, and it gives me an excuse to avoid too much social interaction overload.

But many people attempt creating content and quit.

They see their ideas don’t seem to connect with people.

And it’s painful to create something met by disinterest.

I should know because thousands of my posts have flopped.

So, we might turn to some growth hack guru, and they’ll tell us to jump on some insufferable trend, like writing about the same well-known billionaire’s morning routine for the millionth time.

The problem these days is that few know the real secrets to connecting with real humans.

We’re turning to AI to write for us.

We curate everything and rarely come up with anything original.

But I’ve found that you can take a well-known idea and treat it with some alchemy.

The way you frame an idea makes all the difference.

It can 10x the interest around an idea.

And that’s what you need in a noisy internet.

You have to grab attention. It took me years to get good at this before I saw an exponential rise in my readership.

A little tweak in the delivery of an idea does that.

An example is to take a commonly used trope or piece of advice and flip it.

Argue the opposite.

Like arguing against having a morning routine.

Wait, what? That’s blasphemy, Alex!

Good.

Now you turn heads. People latch onto this kind of thing like hungry mice to warm camembert.

Deliver your ideas in a fresh and unexpected way, and you create a fast track to brand growth.

You create your freedom by delivering persuasive ideas.

If you want more help mastering this fast, you’ll want to watch my emails this Tuesday 22nd.

I release my latest monthly mini-course for Ember upgrade subscribers then:

The High-Concept Blueprint

Write Against the Grain So You Stand Out (And Attract Die Hard Fans)

Couple this with my Online Writing Alchemy course, and you have an unstoppable writing combo.

Here are just a handful of the modules included in The High-Concept Blueprint:

Create a Paradox

Expose a Flaw in a Trend

Attack a ‘Sacred Cow’

(There are 15 in the course, explained in detail)

Join Ember today so you don’t miss the short, five-hour window for this course’s release.

Alex