Those with audiences will be stronger.

In partnership with

Effortless Tutorial Video Creation with Guidde

Transform your team’s static training materials into dynamic, engaging video guides with Guidde.

Here’s what you’ll love about Guidde:

1️⃣ Easy to Create: Turn PDFs or manuals into stunning video tutorials with a single click.
2️⃣ Easy to Update: Update video content in seconds to keep your training materials relevant.
3️⃣ Easy to Localize: Generate multilingual guides to ensure accessibility for global teams.

Empower your teammates with interactive learning.

And the best part? The browser extension is 100% free.

Check out Guidde

—

I've nervously smashed the publish button thousands of times over the last 15 years.

I've seen talented people with excellent grammar struggle, while less skilled writers land one opportunity after another.

The big difference I see is that some know how to make their words connect.

Most do not.

And now, many compound the problem by outsourcing ALL their writing to AI-generated slop.

It is no longer such a big deal to be a 'better writer' in the traditional sense.

It's now about understanding a set of rules you won't find in writing books.

These are rules that come only from experience and getting a FEEL for how writing works online.

Because powerful online writing is a different world from stuffy reports and corporate websites.

As you probably can sense…

We're entering a period in which millions will lose their jobs and their sense of purpose.

Wonderful news, right?

And many already believe AI has replaced their ability to contribute anything meaningful.

But there's a massive opportunity here for those who understand something most are oblivious to…

Having a personal story and knowing how to broadcast it attracts a tribe for life.

That tribe is gold in the coming years of mayhem.

You know this works because you are one of my tribe members (and I really dig you for that).

AI can write. It can't build trust with real humans who resonate with YOUR specific experiences and perspective.

Most people's writing gets ignored. It's why they splutter and quit.

I learned that this is not because they're bad writers, but because they fail to inject a specific kind of spark into their words that readers actually feel.

This spark is what separates writing that builds audiences from writing that people just scroll on past.

I realised writing was my unfair advantage when people started emailing me wanting to buy me coffee, thanking me for improving their lives with one point in one article.

That's when I knew that connection is everything.

Most writers believe they'll get lost in the noise and that no one will care.

So they don't write.

But growth happens when you keep writing and couple that with knowing how to connect.

Readers follow when they feel they can relate to what you say.

And with AI flooding the internet with soulless drivel, this is becoming more of an opportunity to stand out, not less.

Master written communication, and it will transfer to every other medium—video, podcasts, social posts —expanding your presence further.

The Online Writing Alchemy course teaches you these specific techniques for injecting that spark into your writing.

I'm running a Halloween special where this course is $147 today instead of the usual $397.

You get full lifetime access to the course, plus a study guide and bonuses like writing prompts so you stay motivated for weeks.

Closes this Friday, 31st October at 6pm ET.

Get instant access here, before I change my mind :)

Alex