This ‘brute force protocol’ saved me.

This is often the nature of creative work:

I rarely feel hugely compelled to draw or write or create a new course.

I mean, sure, I get sparks of excitement.

But how often does a spark of energy maintain itself for days and weeks?

Exactly.

There will always be that sense of resistance or discomfort.

Creating anything means exposing myself to the world.

It means opening myself up to criticism and looking stupid.

And who the hell’s in the mood for that?

But I’ve been publishing for over a decade.

Sure, for many, a balanced approach works for them.

But rarely for me.

The brute force protocol is something I made up today to create a catchy email title.

But I’ve been using it without often realising it for years.

And this is it: I commit to creating a LOT for the next week or month.

Deciding to be a freaking maniac saved me more times than I can count.

(Sure, this is subjective - just do more than you consider ‘normal’ - go BIG)

This works both when I’m up and when I’m down.

It won’t work for everyone, but it may just work for you.

I decide to be a maniac. To create more than most people.

This works because now I’m giving myself permission to lean into discomfort UNreasonably.

I’m more in action and no longer in precious planning mode.

It bypasses the resistance and redirects my focus to volume.

There will be imperfection.

But I’d rather make 100 imperfect things than stall trying to make one perfect one.

Need somewhere to put all that maniacal energy?

I believe that a personal brand is one of the most overlooked and essential assets to build in an uncertain AI-driven world.

And writing consistently like a HUMAN online is your ticket to building one.

People follow you for your stories, personality, and expertise.

That is powerful and will give you options.

My Online Writing Alchemy course will shave years off your process, so you can get there faster than I did.

Learn more, and get the course today, here.

Alex