The wisest thing I ever did by mistake

When I first started writing online, I had no long-term vision.

I just wanted to sell some of the ebooks I’d written to create passive income.

I couldn’t see far ahead.

(Still don’t actually).

I’d just heard from someone that writing content and growing a newsletter was the best way to sell anything online.

So I started a blog called ‘Red Lemon Club’ and wrote about how to promote yourself on the Internet.

I didn’t know what I was doing, nor did I have a sense of what people really wanted.

But I did have a sense for one thing:

I knew that I wasn’t going to have the answers sitting at home, trying to figure out a clever ‘business plan.’

I knew that - especially in this rather murky and uncertain Internet world - I’d have to lean in.

So I wrote, and I made sure to keep writing.

And publishing.

I did this day after day, week after week.

Even if my posts seemed like they sucked.

Especially when they seemed like they sucked.

Fifteen years on, I’m still writing things without really knowing what I’m doing.

Sometimes the clarity and the big, clever bird’s eye plan just isn’t there.

So I revert back to the thing that kept me in the game right at the start:

I just write, even if it wasn’t clear.

The clarity, I learned, came AFTER writing.

Never before.

It’s just that part of writing I had to come to grips with.

Counterintuitive.

But it’s not only kept me writing…

It’s allowed me to build a community of readers who will enable me to have a career ACTUALLY writing.

Which is sort of a mistake, but I grew to like it so much that I made it the main thing.

Now it’s all I really want to do (beyond starting farm In Estonia, obviously).

And looking back, I realise I’d accidentally done something essential:

I built a writing habit that built me security.

And this rarely happened through perfect writing.

The commitment to consistency came first.

Some missed days, sure, but consistency drove it all.

Some posts flopped; others connected.

But the regularity of it somehow built me something that I’m glad I put a little time into each day.

That writing turned into a compounding asset:

→ Clients

→ Book and product sales

→ Money while I slept

→ A way to clear my thoughts

→ And an audience I can talk to any day I like

In a noisy, automated, AI-bloated world, that kind of trust and visibility is rare.

That’s why I created Online Writing Alchemy.

It’s a course to help you write consistently, grow your audience, and do it by expressing your true voice.

If you want to build your own body of work, and a future-proof audience that actually listens, start here:

👉 Online Writing Alchemy

Writing gave me everything.

This course is the shortcut I wish I had.

Much love,

Alex