- Alex Mathers
- Posts
- The topics that choose you
The topics that choose you
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Writing consistently showed me something game-changing:
Whenever I publish an article about respect or 'how to be likeable', I can pretty much guarantee the article will go viral.
For example, I made over $7,000 from one article I wrote on 'how to be respected' on Medium. The more views you get there, the more you can earn from an article.
In this case, the views were huge. The article got over 350 comments.
When I write about this topic, the comments pour in, the likes increase, and people share it.
But I see other writers cover the same topics and barely get a response.
This makes perfect sense once you understand how it works.
I spent my twenties sensitive and often quiet as a church mouse in groups.
I used to be ashamed of my quietness, until I realised that I was more attuned than most to subtle communication signals that made me naturally good at understanding human behaviour quickly.
I was fascinated by people and naturally drawn to analysing others.
I wrote journals in my early teens, doing personality breakdowns of people in my school.
This obsession with understanding social dynamics gave me insights that most people never develop. I could see patterns in attraction and respect that others missed because I was studying it so intently, often without realising it.
So when I write about these topics, based on years of personal analysis and interest, they tend to do well.
But it's not only because I know what I'm talking about. It's also because these topics are already popular.
After 15 years online, I've learned that some topics will naturally become yours.
They're this sweet spot where two things meet:
What people are already drawn to read about
Your personal experience (and fascination) with the problem
Most writers pick topics based on what's trending or what they think they should write about. They're forcing their way into conversations they haven't earned.
The wise approach is to write about things that genuinely interest you. Notice what resonates and double down on what works.
This is how you discover your unfair advantages instead of competing in everyone else's saturated lane.
And this will not come until you can commit to writing a lot of stuff consistently.
This way, you build a solid portfolio of writing that provides data on the topics you should write more about (how your readers respond IS the data).
When you find your natural topics through experimentation, you grow in leaps instead of slow increments.
Writing becomes fun this way because you're following genuine curiosity rather than executing some dull content strategy.
If you want to discover your own unfair advantages, my Online Writing Alchemy course gives you 16 more techniques like this that I've developed for writing that engages better than 95% of people out there.
When you have solid writing guidance, being consistent becomes WAY easier, because clarity on what's worth writing will keep you motivated to write.
Much love,
Alex