The shock is coming.

She thinks her job is safe. It’s not.

A friend of mine works as a data analyst at a big tech company.

She’s clever, has a solid degree, is a hard worker, and makes decent money.

She doesn’t seem worried.

But she should be.

Because her job, like so many others, will be replaced by AI quicker than you can shout across a river to scare a cat.

And when I asked her what she’d do if it all went away, she stared blankly at me.

She had no plan and no backup.

Because if a big, trendy company could validate her as it does now, it doesn’t feel real that they’d take away her job at the snap of a finger.

The coming shock will be massive, and it’s already underway.

And it isn’t even because AI and machines can do much of the same work as many of us.

They don’t sleep, don’t call off sick, have no health insurance, and can work thousands of times faster.

It’s becoming a no-brainer for companies to replace people without a thought if AI can be demonstrably better and save them time and money.

I’m not here to be a prophet of doom and gloom.

But I am here to say this:

If you don’t want to be replaced, you need to become someone people want to follow.

One of the best ways to do this is to seize your slice of the pie of the attention economy.

In other words, create value, attract attention, and build an audience and a newsletter, even if just five hundred people.

One of the best ways I’ve found to get into this, with a low barrier to entry, is online writing.

Writing allows introverts and extroverts alike to create content on their own terms.

With this, you have leverage (which my friend in her cushty office does not have).

You have people who look up to you, trust and hear from you whenever you hit publish.

(Just like you and this newsletter, muahahaha).

Whether you want to make money from writing or not, you will stand to gain a lot by building your online tribe.

These people comprise future buyers and clients, but it is also social capital.

This gives you future leverage.

You might want to launch something later, self-publish a book, support a cause, raise funds, or pivot careers.

Your online audience gives you this.

Writing is no longer just a hobby but a magnet.

It’s a personal brand engine.

Writing makes you more than just a deletable name in a company spreadsheet.

It makes you a voice people recognise and remember.

And if that sounds like the path you’d rather be on than waiting to be made redundant, I built this for you:

👉 Online Writing Alchemy

This is not a course on how to become a generic content machine.

It gives you the blueprint for writing on-brand, with resonance and purpose, so your words stick, spread, and attract the right people.

You want to be unforgettable.

This is your way out.

Learn more here before the price increases.

Much love,

Alex