The secret is regular talks with your inner dragon

I've written over 125,000 content posts, 2,000 articles, and 8 books in the last 15 years.

People ask me, 'Hey Alex, how the heck do you create so much? You're the most prolific guy I know!'

The secret isn't discipline or complicated productivity hacks.

It's also not that I'm some uniquely maniacal nutjob (sort of).

It's my dragon.

Every morning when I sit down to write, I check in with Denzel, my inner dragon.

Often, he's in there blowing smoke rings in his sleep. I nudge him awake, and he reminds me why I fight.

It's understanding this fight, with the support of my inner dragon, that keeps me creating so much, so consistently, with a continued hunger to continue.

Most people lack this.

They start for a month and then disappear, nowhere to be seen.

They have no fuel. No inner dragon to take them higher.

What the heck is an inner dragon?

It's the part of me that awakens when I become conscious of the mission I am on.

The enemy I am fighting.

The cause I am leading.

And it's the secret to energised consistency most miss.

For me, that arch-enemy is self-censorship.

It's the damage that holding yourself back for fear of judgement does to people.

It's part of my own story of shyness at school and in my twenties.

My raising of awareness about self-censorship creates a backbone in my brand and messaging, which you're probably now familiar with.

I despise how our culture teaches people to hide who they really are. I hate how brilliant creators second-guess themselves into mediocrity because they're terrified someone might judge them.

When I was at school, I was so paralysed by fear that I barely spoke for an entire year. People called me boring.

That pain became my fuel. It's why I've come so much further than most in this online, content-creating, influence-building, brand-growth, remote-income game.

Now, when I see entrepreneurs hiding behind generic content, when I watch talented writers water down their voice to avoid offending anyone, my dragon wakes up.

And that's when I write with a bolder energy.

Your greatest enemy becomes your most significant source of energy.

The thing that once hurt you is precisely what you're meant to fight against.

When you identify your arch-enemy and make it your mission to defeat it, you tap into unlimited motivation.

My entire brand is built around this fight against self-censorship.

Every article, every course, every coaching call is me helping others overcome the same enemy that once kept me silent.

Russell Brunson put it well: 'Nothing bonds like having a common enemy.'

When you get clear on what you're fighting against, your tribe naturally gathers around you because they recognise the same battle.

Your dragon is waiting to be summoned.

The Purpose Statement System course opens today for just four days.

This course walks you through identifying your arch-enemy and superpower, then crafting them into a single statement that drives everything you create.

This provides the foundation you need to build a powerful movement around your ideas and skills.

It's $77 instead of the usual $197, but more importantly, it won't be available again until next year.

If you're tired of creating content that feels flat and directionless, if you want to tap into the energy that makes writing feel effortless and magnetic, this is how.

Get The Purpose Statement System here.

The offer closes this Monday 29th September at 4pm ET.

Time to wake up your dragon 🐉.

Alex

"Alex has a gift for breaking down complex ideas and presenting them in an actionable and relatable format. It makes his writing addictive to read." Colby Kultgen