The most important thing you can build for your future

A guy, Derek, recently messaged me asking, ‘What would you like to learn in a minute?’

I had to consider what he meant for a second.

Then I realised he was doing market research to provide a better product.

I like his approach, but my reply may not have been what he wanted to hear.

We all have all the information we need online at the tap of a few keys.

People are scrambling to figure out how to make money online.

They know they need to provide ‘value’ to people, but here’s where they get stuck.

If you believe people only need more lessons, you’ll be in a forever hamster wheel with no way out.

This was never what Captain Snugglesworth would have wanted.

I didn’t know who Derek was.

What people want, without often realising it, is help from YOU.

They are also FAR more likely to apply lessons shared by someone they see as trustworthy and competent.

They read from people they know, like and understand.

They buy from people they trust.

They see themselves in you.

So, what I needed wasn’t more information.

I need to learn about the world through your unique perspective, in a cocoon of your pains and struggles.

(This is really what personal branding is)

Now the lessons take on a whole new meaning.

They are lessons from you, not merely ‘lessons.’

Not simply dry information.

So, what can you do with this?

1. Build your online ‘brand you.’

This is the most essential asset for all of us in the coming years. This means content about stuff you love, newsletters, and videos. AI will take your job but can’t take your story or authority.

2. Show us who you are.

When your humanity materialises for all of us to see, any lesson you share will take on a whole new meaning.

This is how you become influential.

If you’d like closer guidance from me on how to grow your brand and do it with a resonance that saves you years...

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Much love,

Alex