The invisible editor ruining your writing

(how I sack them)

Picture this: You're about to hit 'publish.'

But this one is 'edgier' than usual.

You were at peak coffee-fuelled boldness when you wrote it.

You were a little more raw.

But you're having second thoughts now. Because you're picturing your aunt reading it, your boss, or a friend who might find parts of it 'offensive.'

You gulp.

Suddenly, hitting publish doesn't seem like such a good idea.

You don't want to be the bad guy.

This voice (wrapped in a dark cloak) appears:

'Do you really need to invite this kind of drama into your life? Come on. Play it safe. Be nice to people. You're not here to upset...'

And just like that, your eyes glaze over.

You replace your Indiana Jones hat with a multi-coloured cap with a windmill.

You're really doing it.

You're going to listen to that inner EGO-PROTECTOR.

They make sense, after all.

You're going to edit out the juicy bits.

For me, this is the biggest recurring threat to not only outstanding writing that my tribe WANTS to read but also my inner joy.

Because I know this for a fact:

Whenever I've diluted what I know is true to please readers, I feel like I cheated myself.

Often, it's subconscious.

And playing it safe, ironically, not only diminishes the power of my creative works, but it diminishes ME.

Over the years, I learned:

People don't care as much as I care.

If they disagree, good. People need contrary views. Give it to them. This often garners respect, even from those who disagree with me.

And for those who agree? Also great - I've deepened the connection.

Safe, information-rich writing is swamping the Internet.

And AI writing is bloating that further.

So there's an opportunity.

If I want to accelerate my brand impact, I know I need to write and share things that not everyone will agree with.

My Online Writing Alchemy course goes deeper into ideas like these that will separate you from the BORING pack (I'll be running a sale on that soon, so keep your eyes peeled.)

When I write, I am conscious of the play-it-safe Ego protector.

They often speak to me.

Now I smirk, write and publish it anyway.

I only care about showing myself, not behind a mask, but up close and personal.

People respond so much better now.

BTW - If you need help deleting those pernicious thoughts that make you more nervous to show up fully, you might like a course I developed that has been helping many:

Let Go of the S#it That Weakens You.

15 steps to rewire your mind so you care less about what others think

This is the only course I know that will actively help you break down any beliefs related explicitly to the very common fear of rejection.

Students who complete the course report feeling noticeably calmer around others, with less social anxiety, and more of a sense of ease and boldness in being themselves.

How much is social fear costing you?

If you feel smothered by your inner critic and wish you were more creative and prolific, this course is for you.

Much love,

Alex