The institutions are crumbling (here's what I'm building instead)

"Nothing is permanent anymore."

The woman across from me at the café said it matter-of-factly, as if she were commenting on the weather.

But she wasn't wrong.

The frameworks our parents built their lives on are disintegrating.

Pensions get raided. Entire departments vanish in a Zoom call. Inflation devours savings faster than you can earn them.

And AI is quietly making half of today's jobs obsolete before most people realise what's happening.

If you still believe that loyalty to a company will be somehow reciprocated, you're operating on a mindset that worked decades ago.

The social contract has been ripped up and binned.

However, this chaos presents an exciting opportunity for those willing to take action.

When the old rules break down, those who write their own rules prevail.

Don't wait until you're scrambling, friend.

I've spent years building something most dismiss as frivolous: an audience of people who know what I stand for, trust my judgement, and actively want to hear from me (for the most part, tee hee).

I didn't start this thinking it would become essential. I thought I was just sharing ideas that interested me, at first.

Over time, it became the most valuable asset I own.

No one can take it from me. No algorithm can threaten it. No company can decide to delete it.

When you build a genuine connection with people by solving their problems, sharing hard-won insights, and being honest about your journey, something powerful happens.

Total strangers from around the planet read your work and invest in your freedom.

For example, they buy your courses, commission your services, recommend you to their friends and amplify your message.

This is the new currency that matters: attention and trust.

I chose writing online as my method. Every post is a deposit into this account.

It works anywhere, survives economic downturns, and compounds over time.

And it's available to YOU too.

You can start today by sharing what you're thinking, doing and learning.

You don't need a plan to start; you just need to get moving.

Most people hesitate here, thinking: "Why would anyone care what I have to say?"

Why? I'll tell ya:

No one has the exact combo of experiences, failures and insights that you have.

No one.

You need to grasp this because when you do, you build an audience from a place of genuine enthusiasm.

Somewhere, people are struggling with the exact problems you've already solved. They need your specific perspective.

You won't know which ideas resonate until you start. But once you do, that small, engaged group that values your work is worth infinitely more than any corporate safety net.

Start building your own insurance policy.

And this begins with sharing one idea.

If you want to accelerate this process, Online Writing Alchemy gives you everything I've learned about attracting readers who actually care.

In an age of generic AI content, your ability to connect authentically is your greatest asset.

You'll learn:

• How to write in a way that connects emotionally, not just informs

• How to craft hooks that stop people mid-scroll

• The habits and confidence to keep showing up

• How to make your writing discoverable so the right people find you

Learn more here. (quietly $200 off because it’s winter… for next 3.5 hours only)

Peace, Alex