The hidden reason you're distracted all the time

I used to spend hours scrolling through YouTube when I should have been working.

Or suddenly remember I needed to clean the kitchen.

Or respond to Larry, who pestered me via email. Right now. It couldn't wait.

I told myself I was just easily distracted. Maybe I needed better productivity apps or a stricter routine.

But here's what I finally figured out: I was using escape and avoidance tactics because I didn't know my main life priority.

Without a single, clear sense of purpose, everything feels equally important (or unimportant).

Every notification becomes an excuse to leave what you're doing. Every random thought becomes a reason to switch tasks. Every new idea becomes more interesting than your current project.

Having just one primary focus changes everything.

Not a perfect, carved-in-stone life purpose. Not a detailed five-year plan.

Just clarity on what matters most right now.

When I found that, the distractions didn't disappear. But my response to them changed.

• It became easier and more fun to get back to work.

• Easier to ignore the noise.

• Easier to create with intention.

• Easier to feel good about what I was doing.

My newest course for Ember members is a deep dive into crafting a purpose statement that actually works - one that gives you that clarifying focus I'm talking about.

Your purpose will likely evolve. That's good. That's normal.

But having clarity on what matters most right now? That's what stops the endless cycle of distraction and procrastination.

The course launches in a few days, and it'll be available for a short time only.

If you're interested in accessing this (and all future monthly mini-courses), you can join Ember here. It's where I share my deepest insights about building a meaningful presence online while staying true to yourself.

Alex