The conversation I didn't want to have (but needed to)

A week ago, I had a conversation with my coach that I'd been avoiding.

I admitted something I didn't want to say out loud.

'My work feels too broad. I'm not attracting all the people I want to attract.'

The irony was that this was happening because I was trying to be more niche.

I'd been focusing hard on 'mindset and writing' as my lane.

But, as we uncovered on the call, by trying to niche down, I was actually diluting what makes my work interesting.

The solution wasn't to focus more narrowly.

It was to write about what I genuinely think about and actively work on in my life.

That may not be for everyone, but it's important for me.

I want to write about things like freedom, sovereignty, self-reliance, and living off the land (while not going full hermit).

I want to talk more about building a more self-sufficient and independent life and avoiding encroachments from governments and societal programming.

These are problems I'm actively tackling today, and I know many others are too.

Am I 100% sure where this direction is taking me? No.

Will I continue to talk about mental strength and writing? Sure!

But this angle gives me a sense of authenticity and fun, because it reflects what I'm really doing. I'm bringing you along for that journey instead of forcefully concentrating my efforts towards a select handful of things.

Here's what this taught me about writing:

There's an unspoken truth in the creator economy that nobody admits openly:

Most of us are performing for what we think our' niche' demands instead of writing about what genuinely interests us.

We all feel it. We all experience it. But we don't say it out loud because we've been told 'niche down or die.'

That's the power of the Unspoken Truth technique.

You identify something your readers experience but won't admit. Then you give it language. You speak that thing into existence (as I did with my coach).

When you name what everyone's feeling but nobody's saying, people pay attention.

They lean in, and they think that thing that is magic for any writer: 'Finally, someone said it.'

When you stop performing and start being honest about what people are genuinely experiencing, you attract the right crowd, and you engage more.

That's the power of writing against the grain (and you must with most, if not all, of what you write).

This is your last chance to grab The High-Concept Blueprint.

The course closes today at 4pm ET.

After that, you won't see this offer again until 2026.

If you're tired of writing what you think you're supposed to write instead of what you actually want to say, this course gives you 15 techniques to write ideas that feel true to you whilst attracting the right people.

The Unspoken Truth technique is just one of them.

Today it's $77 (normally $197).

Ends today at 4pm ET.

Grab it here before it’s gone.

Alex

P.S. The most powerful writing doesn't come from trying to please everyone or fit into a niche. It comes from being brave enough to say what's actually on your mind. Even when you're not sure where it leads.