The 47 content ideas sitting in your notes app

Forty-seven content ideas saved in my notes app.

I've been building my audience for 15 years, and I still remember the paralysis.

Every time I sat down to write, the same questions appeared:

• Which idea is best?

• Who exactly am I writing for?

• What's my angle on this?

• Will this connect with my audience?

These questions never had clear answers. So I'd scuttle off to watch golfing videos on YouTube instead.

The problem wasn't a lack of ideas. I had plenty.

The problem was that I had no way to choose between them.

Without knowing what I stood for or who I was trying to reach, every content decision became overwhelming. I was drowning in possibilities with no filter to separate the good from the irrelevant.

I watched other creators who seemed to know exactly what they were about. They'd post with confidence whilst I agonised over every topic choice.

Eventually, I sat down for a few hours to figure out what was guiding me at an emotional level.

I realised I cared deeply about helping people overcome their own doubts, particularly creative introverts who work for themselves, or want to.

When I got crystal clear on my specific intersection of who I help, what I help them overcome, and how I uniquely help them do it, those 47 ideas organised themselves.

Most became irrelevant.

The ones that mattered aligned perfectly with the purpose statement I had crafted.

I now knew what journey I was helping people move through. And that felt hugely satisfying.

I wasn't just a 'content creator' anymore. Boring.

I was a leader. A guide. I was changing lives in my way.

Now, when I sit down to create anything, instead of asking 'What should I write about today?' I ask 'How does this serve my mission?'

This leads to better, more consistent content, and a more engaged audience.

I can still get cloudy, but it's nowhere close to how it used to be.

Having numerous content ideas without a clear purpose can lead to decision paralysis.

When you know your unique intersection of struggle, strength, and service, those scattered ideas either disappear or snap into focus around your mission.

The Purpose Statement System course takes you through the exact process of finding this intersection and distilling it into one clear sentence that guides every creative decision.

It's $77 today instead of the usual $197, but only for a few more hours. This closes for months on Monday 29th September at 4pm ET.

Stop drowning in possibilities. Start filtering through what matters the most.

Get The Purpose Statement System here

Toodles,

Alex