The 3-year plan that never launched

Yesterday I was talking to a friend on Zoom, and he told me he was still planning to write online.

He said that three years ago, too.

He had bookmarked Medium.

He'd read articles on Substack and set up his own account there. He'd even designed a cool logo.

And he told me he had a list of 30+ article ideas in a Google doc.

But he hadn't published.

When I asked what was stopping him, he said: 'I'm just struggling to find the time, you know, with work and all.'

I didn't believe him. And I don't think he believed himself either (I know he doom scrolls Instagram because he sends me memes all the time).

After writing for over a decade, and absolutely NOT loving every minute of it, as well as watching thousands of capable people say, 'I should start writing,' and either never do it or quit doing it…

I realised this has nothing to do with time.

You're not lazy. You're not lacking energy. You don't need more discipline or a better morning routine.

Because I went through several phases where my routine was great, and I had time, but I wasn't writing.

The problem is that I added so much heavy pressure to the idea writing that it becomes highly unpleasant. Something to run from.

And that's before even starting to type.

When I used to get blocked to write, I'd:

• Worry if it's good enough

• Wonder what people would think

• Compare myself to writers who'd been writing for years

• Overthink every word choice

In other words, I made writing UNfun.

No wonder I didn't want to write, let alone publish consistently…

The more I stuck with it, the more I learned this fundamental thing that has kept me in the game for over 15 years:

Writing can actually be easy and fun.

Not always. Some days are harder than others. But even on the hard days, I know the easier approach is close.

The trick is removing the mental noise that makes writing feel impossible in the first place.

That means addressing three specific things, in order:

First, clear the low-grade mental overwhelm that makes everything feel heavier than it is. When your mind is calm, sitting down to write no longer feels like climbing a mountain.

Second, address the subtle fear of judgment that makes you edit yourself into obscurity. When you stop caring so much about what others think, you write what needs to be written.

Third, figure out what makes writing actually connect with people. When you understand what works, you stop guessing, start connecting, and writing becomes something you look forward to.

Most writing courses skip straight to step three.

Which is why most people stay stuck.

This Black Friday, I'm bundling my three courses into one complete system: The Authority Writer Blueprint.

This will fast-track the process I used to make writing exciting again.

→ 'Untethered Mind' clears the mental overwhelm
→ 'Let Go of the Sh#it That Weakens You' addresses the social fear
→ 'Online Writing Alchemy' gives you the proven formula

$751 value. Black Friday price: $147

This is a special offer closing this Saturday, November 29th at 5pm ET.

If 2026 is the year you finally stop planning and start publishing, this is how you set yourself up properly.

Learn more about The Authority Writer Blueprint here →

Best,

Alex