- Alex Mathers
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- The 3-Month Rule
The 3-Month Rule
Why didn't I do this sooner?
Every January, millions of people set yearly goals.
By February, most have abandoned them.
I used to set ambitious 1-year goals too, but rarely hit those.
The problem isn't lack of motivation, and it's not lack of discipline, either.
It's how damn long a year is.
It's easy to lose sight of one-year goals.
But three months?
Now we're talking.
Three months is long enough to achieve something meaningful, but short enough that the finish line stays visible.
When I started setting three-month targets, I stopped losing momentum because the end is within reach.
It's also the sweet spot for habit formation. Research shows it takes roughly 66 days to cement a new behaviour. Three months gives you time to build the habit AND see real results from it.
As an example, I have a friend who figured this out years ago.
He's a course creator who used to struggle, making barely enough to survive.
Then he shifted to operating in three-month sprints.
He became obsessed with three-month cycles. It transformed everything.
He'd go all-in on creating and launching one product every quarter, then take time off.
That shift transformed his business. He went from making peanuts each month to becoming one of the most successful creators in his field.
The pattern I see in people who actually achieve things is that they work in focused blocks, not endless timelines.
This changed my own output dramatically. I went from writing one book every three years to four books per year.
When your goal feels reachable, cool things happen. You gain momentum, you stay motivated, and you actually finish.
Compare that to vague yearly goals or 'someday' dreams. The horizon is so far away that today's actions feel irrelevant. And so they drift.
The key is choosing ONE tangible thing and building a system around it.
One commitment with a repeatable, central habit.
That's how you go from 'I wish I could…' to 'oh wow, I did it.'
If this connects with you, you'll want to jump on the current offer I have running:
This is Day 3 of 5 for grabbing The One System Method at $77.
The course walks you through identifying your highest-priority commitment and building the three-month system that makes it inevitable.
What could you achieve in the next three months? This course will be the bridge to make it happen.
After Saturday at 3pm ET, I am closing this for several months.
Alex