Something interesting happened today.

I was watching someone trying to explain what they do for a living.

They stumbled through a response, mentioning their job title, their company, their day-to-day tasks.

But I could see in their eyes they weren't convinced by their own words.

It reminded me of how I used to feel, back when I was trying to figure out my own direction.

The thing is, it's not really about what you do. It's about why you do it.

Most people never figure this out.

They spend years doing things that look good on paper but feel empty in reality.

I've been thinking about this a lot lately while developing something special for my Ember subscribers - a mini-course that helps you craft a powerful purpose statement aligned with your skills, passions, and values.

When you're clear on your purpose, everything else becomes clearer too.

Your writing becomes more focused.

Your brand becomes more magnetic.

Your energy stays consistently high.

Life has a stronger sense of meaning.

Even on the hard days, you know why you're showing up, and that has helped me more than anything.

Speaking of showing up consistently - if you're interested in making your online writing resonate more deeply while experiencing the wellbeing benefits of regular writing, you might want to check out my Online Writing Alchemy course.

Get this so you’re in a great spot to kick off 2025 with clarity.

You can learn more about it here.

Stay purposeful,

Alex