Purpose is overrated.

I recently published a short post that said ‘purpose is overrated.’

That’s not to say purpose is not important.

It is.

But it’s overhyped.

Having written pretty much every day for the last fifteen years, I realised something.

My purpose has changed several times over time.

My WHY has jumped around each year like the bow on a fiddle.

My purpose has evolved.

But my writing habit has stayed the same.

It’s the consistency that has given me purpose, not so much the various objectives I’ve entertained, whether to make more money or to grow my brand and so on.

Those are important, too.

But do you need to know why you do what you do?

It’s not that big a deal, in my view.

Isn’t doing things because we’re freaking humans who like to do shit enough?

When you’re stagnant, the sense of purpose fades.

In a funny kind of way, my true purpose wasn’t anything more than writing consistently.

When you’re stagnant, the sense of purpose fades.

Writing led to all kinds of opportunities opening up.

Racking up words each day and publishing them even when I was scared brought me self-confidence.

Writing helped me help people.

Writing kept me moving, and this movement opened up my world.

It’s okay for a habit to be your purpose.

We can spend a month trying to figure out our purpose and get super frustrated that we haven’t figured it out.

Or we can spend a month writing every day and learn far more about ourselves that way.

We learn about ourselves, and we help others make more sense of themselves.

That’s a great purpose to have.

It doesn’t have to be writing. You can do this by creating anything.

But writing has a unique way of cutting through to what’s essential, and it allows you to fully express yourself in ways other media cannot.

What if a regular writing habit was how you could live purposefully?

If you want higher-level support from me to develop a life-changing writing habit, you’ll want to upgrade to my Ember membership.

Ember gets you everything you’re getting so far, but more weekly email support, emphasising building a rock-solid system to ensure you write stuff that energises you regularly.

What doors could that open for you?

Let me help you get there.