Please stop reading my emails, thanks

It felt like ants were playing tug of war just beneath my chest.

I checked my stats and saw that seven people had unsubscribed.

Why would they unsubscribe, though?

Did I say something offensive?

Did I forget to add a semicolon?

Dammit, why?

That was years ago.

Today is a different story.

I actually AIM to lose subscribers.

Most people try to prune a garden with only fertiliser. However, you need tools that can both remove and add.

Why do I want to lose subscribers?

Because there will inevitably be a solid chunk of people who sign up to my newsletter who will eventually realise they don’t really like (or aren’t ready for) what I have to say, and either leave or become unresponsive.

I want an active newsletter. I want to make an impact. I want to make money.

And I want to help people who are willing to take action.

So I don’t want disinterested or inactive subscribers.

I aim to polarise, and I want to lose those who dislike my stuff, while keeping those who love it.

So I push it.

I lose subscribers using two sharp tools:

1. More frequent emailing (yup, I’m one of the more prolific newsletter writers, as you can probably tell).

2. I share my opinions, my quirks, my interests...more ME.

That shakes the dead leaves out of the tree.

I no longer get upset when someone unsubscribes.

It’s necessary pruning for the community of crazies who actually want to listen to what I say (is that you)?

Thinking this way doesn’t only apply to emails.

It applies to how I show up in the world in general.

The people I attract.

The work I do.

The choices I make.

The more me I am, the better things work.

By the way, I struggled for years worrying about what others thought.

It made me anxious, avoidant and awkward.

I spent 10 years (literally) studying everything about how to be more chill and authentic.

My course: Let Go of the S#it That Weakens You is the culmination of these years of study.

The course guides you through 15 steps that help break down ALL the limiting beliefs you might still have about yourself and others.

It takes literally minutes to rewire these beliefs. And when you do, you might be surprised at how free you feel.

Get instant access to the course here.

Much love,

Alex