Nobody is going to give you permission.

get your own permission!

For years, I gave my best hours to emails, content for my business, admin, and taxes.

Meanwhile, my dream work sobbed gently to itself in a dark corner.

By the time I got to the creative work I actually cared about, the stuff I knew I'd regret never doing later in life, I was running on fumes and would either half-arse it or skip it entirely.

The dream work always got scraps.

Thing is, I had enough freaking time.

I had time to scroll trash on Youtube for an hour.

I was just spending too much of it on things that felt urgent rather than on things that were actually important. Emails and taxes grabbed my attention because they screamed at me, and the creative work that could genuinely change my life just sat there while I never quite showed up for it.

This happens at the higher level too. People stay in jobs that feel secure, in cities that feel comfortable, and in routines that feel responsible, and they never get around to taking the leap into what they'd actually prefer to do. That could be starting that book, moving country, or changing careers entirely.

Years pass, and the thing you wanted is still sitting there, waiting for you.

I eventually realised nobody was going to tap me on the shoulder and say, “hey buddy, go do your thing now."

There was no magical window of free time coming. I had to actually pull my pants up and give myself permission.

It absolutely felt weird and irresponsible at first.

But it was the best decision I ever made. No bloody regrets.

The tricky part is making that permission STICK as an actual daily habit that holds up when the urgent stuff starts screaming at you again. (And it will.)

That takes specific habits that rebuild how you see yourself and how you protect your time.

That's what my book The Art of Self-Respect helps you with. It shows you the 25 habits that do exactly this, so you stop waiting and start protecting what actually matters to you, even when it feels uncomfortable.

This is the book that will help you really feel that you’re returning to the badass you knew you could be in all areas.

Peace and really cool things,

Alex