My writing breakthrough happened with one sentence.

I was overthinking every paragraph.

Every post felt like performing surgery with a rusty knife.

Painful, slow, and lifeless.

I'd write, delete, rewrite, second-guess, then publish something that felt completely empty.

One day, frustrated and exhausted, I stopped trying to sound like a 'writer' and just wrote like I was texting a friend:

'The thing that's been bugging me recently...'

The words flowed.

I enjoyed myself.

That post got more engagement than anything I'd written in weeks.

I learned that readers respond to writing I wasn't resisting.

When you write with the same ease as you text, people pay attention.

And when you have attention, you have power in this age.

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Alex