My friend lost half his income overnight

‘I can’t believe it,‘ he said.

A friend of mine runs a YouTube gaming channel.

He's built it up over the years to hundreds of videos and tens of thousands of subscribers.

He earns his full income through ad revenue, some sponsorship deals, and, more recently, his Patreon premium subscription.

Last month, his video impressions dropped by half.

There was no warning from YouTube, nor was there an explanation.

It could have been an algorithm change or any number of other reasons.

His views dropped, and so his income dropped.

There's nothing he can do.

He's entirely dependent on a platform that can change the rules overnight and tank his livelihood.

He has no email newsletter.

No list of subscribers he owns. His only direct link to his followers is through YouTube.

His entire business is built on rented land.

Social media platforms are satellites orbiting your hub, and satellites can be shot out of space at any moment. These hits are things like algorithm changes, account suspensions, and platform policy shifts.

But your email newsletter cannot be taken from you.

That's Earth. That's the asset you own.

If your newsletter platform shut down tomorrow, you'd export your list and move it somewhere else in an afternoon. The relationships stay intact.

When people ask where most of my success over the last 15 years is rooted, the answer is always the same: my email list.

My income from mini-courses sustains my lifestyle entirely through email.

I create my coaching clients from my newsletter.

I've built genuine financial freedom because I own the channel.

Social media is where I explore. That's outer space.

I've adapted across Medium, LinkedIn, YouTube, and Twitter over the years, mining for subscribers like an adventurer, writing consistently on these satellites to channel people back to Earth: my newsletter.

The satellites change. Some rise, some fall. I adapt.

However, the newsletter has been growing steadily for over a decade. It's the only platform that matters.

If consistency wasn't my highest priority, I would've quit years ago, frustrated as hell by platform changes and algorithm shifts.

But I kept going because I put regular written output ABOVE relying on any one platform to explode.

I just keep writing, sharing, and seeing what works. This is the process I used to bring subscribers back to my newsletter.

This process can be surprisingly fast when you write with awareness. And you don't need thousands of subscribers. A few hundred engaged people can sustain your consulting, ghostwriting, or group coaching services, for example.

However, none of this is effective if you're not writing consistently.

Most people can't because invisible beliefs create resistance: "It needs to be perfect," "I don't have time," and the old doozy: "What will people think?"

Those beliefs keep you stuck while everyone else builds the asset you should be building.

If you're tired of procrastinating and always finding good reasons NOT to write, you'll love this:

The Procrastination Cure for Writers closes today for a special Winter promo at 5pm ET. It's $79 (normally $279), and after today, it's gone for months.

This 2-3 hour course dissolves the 6 beliefs that block consistent writing for so many writers.

Get The Procrastination Cure for Writers - $79 (closes 5pm ET today)

Your newsletter is the most important asset you can build. But you can't build it without consistent output. Remove the blocks, and own your audience.

See you in there,

Alex