My annoying friend taught me this about being likeable:

I had a friend I had to drop because he got on my nerves.

I couldn't figure out what it was about him at first.

He was constantly being nice and agreed with everything I said.

Our conversations in cafes looked more like loud interviews where I felt like a very uncomfortable celebrity.

And I hated that.

I eventually realised it was his continual need to please that felt icky.

I lost respect for him because he was putting me on a pedestal.

It was nice of him, but weird.

What bothered me was that this guy was talented, creative and genuinely wanted to make a difference in the work he was doing in technology.

Yet he kept pushing people away.

His projects fell flat. He never gained any traction.

His ideas were strong, but no one wanted to get too close.

And this is the tragedy:

You can have the most important message in the world, but if you don't know how to connect with people in a healthy way that attracts and encourages them to take action….

You will be ignored.

Many people struggle with this.

As an avid people-watcher who wanted to learn, I spent years studying what made people likeable.

And I applied it to my work and relationships.

The difference was huge.

I knew what to do to draw people to me.

Not because I was a raging narcissist…

But because I had great things to give. I had a message to share that I knew would help thousands.

I learned how to be likeable so that the right people would find me and benefit from what I had to give.

Learning how to be liked is how you:

• Build a movement around your ideas

• Maintain strong, lifelong relationships

• Get people to take your advice seriously

• Create the influence you need to make real change

Most people have no clue how this works.

They think being 'nice' or 'useful' is enough.

Or they go the other direction and try to be impressive.

Both approaches backfire.

It took me years to figure out what actually draws people to you.

The real secrets are counterintuitive:

• Why challenging people (the right way) makes them respect you more

• How being willing to be vulnerable (from a position of strength) creates connection

• Why ‘outcome independence’ makes you magnetic (and people won’t know why)

These are just 3 of the 9 principles I teach in The Likeability Code course.

The Likeability Code gives you the psychology behind what makes people genuinely drawn to others, so you can focus on your mission while naturally attracting the support you need.

But this course closes this Wednesday at 3pm ET.

After that, it's gone for months.

Right now it's $67 (down from $147).

Get access here before you miss it.

Let's be real: your purpose deserves an audience that listens.

Alex

"What a positive impact you are having on my life. I have taken your principles and applied them to my craft. It feels like my life is re-starting again. Thank you Alex." - Erin Gurnell, Business Manager