- Alex Mathers
- Posts
- My 60-second post secret
My 60-second post secret
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For years, I've done something every day that would make a fairly productive person blush instantly.
I've pounded my laptop keys and hit publish.
But I'm not necessarily talking about a 1,500-word mini-dissertation.
I'm talking one, short post. For Substack notes, LinkedIn, Twitter, and so on. Sometimes I'll write a few. On other days, I'll write one post and share it across platforms.
I write and share these tiny, often no more than 50-word idea nuggets for this one reason:
To see which ideas are resonating.
At the beginning of each week, I have the previous week's short posts and stories to assess.
Those that perform well get expanded into longer pieces
I'm continually shown which ideas work, so I know what to double down on.
This simple daily habit has formed the backbone of all that I do.
Now I'm sitting at 220,000 readers, and a full-time income from writing.
It's a business that supports me from any rundown, god-forsaken cafe in some far-flung corner of this planet.
Whether you're promoting novels, consulting businesses, or building an audience from scratch, this is how you grow faster than everyone else.
You start by writing short.
This bypasses the usual bulls#it that stalls most writers and creators. They get overwhelmed and come up with super clever reasons to stop.
With tiny posts, there's no barrier to entry and no excuses.
So, when a post does well, you turn it into a blog post, thread, video or newsletter. And you can now do this with more confidence.
The writers who grow aren't necessarily writing more, but they are writing smart.
So can you.
Focus on writing a 50-word post every day. That's your foundation.
And it makes it all way more fun (my secret weapon).
No more excuses.
If you want to accelerate this process, Online Writing Alchemy shows you exactly how to write posts that make people stop scrolling.
Even if you use AI as a tool, you need to understand what actually resonates with humans. What makes someone subscribe instead of scrolling past in boredom?
You'll learn:
How to write with emotional impact (what AI can't replicate)
The proven formulas for writing that resonates and spreads
How to craft hooks that stop people mid-scroll
The habits to keep showing up without burning out
Much love,
Alex