Most writers are wrong about AI.

Talk to most writers about the implications of AI, and we often hear things like this:

AI writing is so cardboard! It doesn’t seem human.

Who would ever read an AI-written book? It’s all derivative, and the quality is poor!

AI will never be able to recreate true human authenticity!

AI writing is just dumbing down quality writing.

AI writing is taking away writing jobs from honest people. It’s unfair!

etc.

I hate to break it to you, but none of this actually matters.

AI writing will improve exponentially in the coming years, and the humanness of AI writing will improve too.

Emulating human writing is baked into whatever algorithm it uses. It is absorbing human styles of writing as it sucks content via large language models and other technologies.

It is learning and improving at an increasing rate.

In fact, a lot of AI writing is already far better than much of the bilge I see on Medium, LinkedIn and Substack — written by real humans.

There’s little emotion, poor structure, and no focus in much of what I read.

The one thing that matters most in the coming years for human relevance in the world of writing is this:

Trust.

Trust emerges from repetition, leadership, genuine emotion, familiarity and context.

People don’t want to follow a robot.

They still want to follow interesting, trustworthy humans.

And they will do for centuries more.

That’s where you come in.

How to crystallise trust?

Your personal brand.

I know; I hate that word, too.

But essentially, your personal brand is your story. It’s your online identity.

It’s your unique voice.

It’s your reputation.

It’s your following.

It’s your newsletter.

All of these allow you to develop trust for the right people. Not everyone will like you.

But those who do will follow you and resonate with you.

You.

If you want to make money and impact from your writing, you need to commit to writing for ongoing connection and trust.

This means writing regularly and developing some themes that others begin to know you for.

You won’t know what you’re passionate about until you get to writing a lot.

Trust is predicated on passion, and passion can’t be faked.

So do this:

• First, discover your personal writing voice and preferred themes by writing your own words

• Write frequently and publish frequently

• Have a mechanism for attracting long-term subscribers (email newsletter)

• Tell your stories, give your opinions and show the world who you are.

With this, you no longer need to fear AI.

You can work with it.

And the right people will follow what you have to say.

Your first step is understanding how to develop a unique written voice that will grow your brand.

Online Writing Alchemy course has your back.

Click here to learn more.

Toodles,

Alex