- Alex Mathers
- Posts
- It's a shame most creators miss this tip
It's a shame most creators miss this tip
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RATATATATATATA.
The noise you hear when you walk past my office in the morning.
TAPAPAPAPAPAPAATATAA.
The neighbours press ears to walls, brows furrowed.
They’re trying to figure out where the tapping is coming from.
A small crowd gathers around my front door.
RATATATATATATA.
My hands perform impossible (and fairly sexy) moves all up and down my keyboard.
I’m no longer Alex.
I’m keyboard ninja dragon writer.
Little do they know, I’ve been writing absolute gibberish nonsense for the last nine minutes.
I’m loosening up, you see.
Many who’ve written for over a decade know this routine.
They’re at their desk. They honoured their non-negotiable daily writing commitment.
They may feel a bit nauseous, like I do, yet they smack keys.
Because they said they would.
I said I would.
I’m writing crap, but you can’t say I’m not a writer.
And THAT’s the gem. Right there.
THAT’s the glimmer we’re snatching.
The identity part.
I write.
I AM a writer.
I QUIT NOT WRITING.
It’s the secret piece most miss.
They struggle to write consistently.
Do you know why?
Because they don’t write consistently.
But you don’t need to write the BEST stuff to know deep in your bones that you are a writer.
You can let yourself in silently through a side door.
This is what I do. I write to loosen up.
But more than anything, I write to become a writer.
And when I’m a writer, momentum grows, and I can hold this whole facade together another day.
When clients come to me with a tactical problem, I know it’s rarely a tactical problem.
They say, I don’t know how to start a newsletter, or I don’t know what the right topic should be to write about, or they say I don’t know what the correct positioning is for my brand.
These are excuses that stop them from creating stuff. Because most answers come from the creating.
What stops them showing up every day to create?
Mindset.
In my course, ‘The Creator’s Mindset Blueprint,’ I make life easier for you by breaking down the 9 vital mindsets I needed to keep me writing for over fifteen years without giving up.
Don’t find out what these are after years of frustration or even quitting entirely.
Let me guide you today so you become more motivated and more resilient through the ups and downs of being a creator.
The course is $100 off until tomorrow, Monday at 5PM ET.
Then it’s gone for three months. I won’t even promote this course after Monday.
Here are the modules that - when absorbed - will set you apart from 99% of other creators:

Alex