I watched a friend lose everything he built

A friend of mine had a solid job at a fintech company, a good salary, and a nice flat. The kind of setup your parents would brag about.

Then one Tuesday, his entire department was replaced by software, and he texted me that evening, sounding like a sad robot.

He had no backup or audience to give him some leverage. He just had a job title that no longer existed.

That one scared me, because I nearly became him.

More than fifteen years ago, I was working in an office in London as a researcher for a magazine, relying on one boss to approve of me to survive.

Fortunately, I knew I didn’t want to work somewhere like that for much longer, and I started writing online. I was drawn to building an online readership far earlier than most.

I blogged, and I created content. And slowly, my subscribers grew. I was building an asset that serves me today.

At first, my writing was just a way to stay sane and make cheeky side income. I wrote about what I was thinking, what I was struggling with, and what I was learning.

Then people started paying attention. A few hundred readers became a few thousand. Some bought my courses, some hired me, and some just stuck around because they liked how I saw things.

My friend didn't have that. He had one income source, controlled entirely by someone else, and when they pulled the plug, he had nothing.

That's the world now. Companies will cut you loose the moment it makes financial sense, and AI is accelerating this.

But if you've built an audience, even a small one, you have something no employer can take away. People who trust you, hear from you regularly, and buy from you when you have something worth selling.

That's a fortress in this age. And it starts with writing (or making videos, or whatever) that actually connects.

The best way to do that is to be consistent. You’ll get a sense for it the more you publish.

That’s how I did it.

If you want to start building your audience (fortress), and you want to save years of figuring out exactly how to do that, ‘Online Writing Alchemy’ is the answer.

It’s a course that shows you the 16 secrets I've learned over 15 years about writing people want to read.

Whether you use AI or not, this course shows you what AI can’t know - because this is a course about how to write engaging posts like a human in a way that keeps you energised.

Grab Online Writing Alchemy here while the price stays low.

Peace and love,

Alex