I said I wouldn’t. So I won’t.

A few days ago, I said I wouldn’t promote The Likeability Code again for at least two months.

Someone replied to my email and said:

“Oh you almost had me. Lol.”

I responded:

“Watch me. I honour my promises.”

So, even though I was tempted to give it one last push today…

Even though several people messaged me saying they missed it…

Even though a last-minute promo would’ve made me more money…

I’m not going to.

Because I meant what I said.

That matters more to me than another sale.

I’ll be writing emails, books and courses for you until my fingers are crinkled with arthritis.

It would be dumb to sabotage that.

The Likeability Code will be back in a couple of months.

But here’s why I’m even telling you this:

Honouring your word when it would be easier not to is the foundation of any powerful brand.

Most people don’t build real movements online.

They build noise. They’re information dispensers.

They talk out their bums.

But it’s trust that actually lasts.

And trust comes from clarity.

You need to know what you’re here to say and who you’re saying it for.

If you want to create work that leads people, resonates, and inspires loyalty, earning you attention...

You need a strong, simple statement of purpose.

Here’s a quick exercise:

Write one sentence that defines what your work exists to help people do.

Suddenly, your work is infused with purpose and integrity.

Get that right, and your whole brand clicks into place.

Your writing gets easier.

Your content hits harder.

People feel the difference and want to buy from you.

And you know you’re on your mission.

If you want help with that, I’ve opened up something I think you’ll find helpful:

The Purpose Statement System

A Proven Framework for Building Your Online Movement

This short course walks you through the exact process I use with clients to craft their mission in one powerful line.

They use it to define their online business in a way that aligns closely with them and their personal skills and passions.

We start with identifying your strengths and what makes you come alive and we end with a clear understanding of who you help, how you help them, and what results you get them.

Many have reported how enlivening this process is for them.

It’s available for 48 hours only.

Grab it here if it’s the right time for you.

Alex