I'm realising how essential it was

I'm here looking through online listings of container houses, one of which I plan to drop on my plot of mud in the coming weeks.

They come equipped with a little bathroom and toilet. Which is nice.

And mine will definitely absolutely need an air-con as I plan to spend the hot summer in Bulgaria.

Bulgaria in a box. Has a ring to it.

But I also realised how unbelievably helpful my online readers have been.

Years of writing online have paid off. Again.

The plot I found, my assistant, my lawyer, the girl who helped register my address, the guy who checked that my car wasn't riddled with red flags... EVERY single one of these people...

...Were found thanks to the help of people who have been reading me for a while.

For example, I recently wrote a blog post about moving to Bulgaria, and a few Bulgarians commented. I met one of them, and he's helped me set up a ton of things in the country.

Others have followed my writing for a few years and haven't hesitated to set me up with the right contacts since I arrived.

Very, very often, I'll sit down to write an email, a Substack post, or a Medium article, and it will feel pointless.

But these things accumulate. People do notice, even if they lurk quietly for years.

Write, be human, and you will develop an online friendship with your readers.

Many of these readers will help you when you need it most.

It's a powerful way to not only create income streams but to build a village of people around you.

I stand by this. Building a readership and writing online are among the best things you can do.

And, in the coming years, it will be more important than ever.

If you need help writing stuff people connect with, you'll want my course:

Online Writing Alchemy guides you through the 16 secrets to writing impactful words that I've picked up over the last decade+ of writing online, so you don't waste time writing posts that flop.

The special sale for Bulgarian Easter closes this Tuesday 14th at 5pm ET.

Learn more here.

Alex