I had to turn them away.

I had to turn them away, and it didn't feel great.

But I'm not in this business to be nice.

Several of you emailed me about wanting to buy the Confident Writer course after it closed yesterday.

And, as much as I wanted you to enjoy it, you will have to be patient.

This isn't because I don't give a crap about helping you.

But I gave my word that the sale would end yesterday.

This reminded me of something crucial for anyone who sells products or services.

You have to honour your word, even if it disappoints people.

Many business owners cave at the first sign they might make more money, even if it means going against their first promise.

They extend deadlines, make exceptions, and bend their rules to avoid upsetting anyone.

I have been guilty of this, too. The pull to want to please everyone is strong.

But over time, this teaches people not to take you seriously.

It trains your audience that your deadlines are suggestions, not commitments.

And, it isn't good for long-term success.

Because weak boundaries water down the value of your products.

There's no scarcity. No limit to what you offer.

Worst of all, when you don't honour your word, you lose respect for yourself.

Every time you break your word to avoid disappointing someone, you weaken yourself.

When you honour your word consistently, you build unshakeable self-respect, and that's the foundation of real confidence.

For many, the fear of disappointing others turns them into completely different people.

Meek, over-accommodating, and secretly detesting the person they've become.

They are nice to people, but wonder why they keep being disrespected.

They sacrifice their boundaries to avoid conflict.

This people-pleasing trap doesn't just hurt your business, but it weakens your mental strength too.

Where in your life requires you to be firm, even if it might disappoint some?

If you’re struggling with this, that's exactly what "Let Go of the S#it That Weakens You" course helps with.

This 15-step course shows you how to develop elite-level mental strength when it comes to handling the fear of upsetting or offending others.

We do this simply, not through clever tactics, but by getting to the core of the issue:

Your thought patterns.

These are not as 'ingrained' as you might believe. They are mouldable.

The 15 steps address one thought pattern at a time. We dismantle it through asking the necessary questions that most miss.

For example, the course takes a close look at this one:

'Other people have the power to reduce my self-worth.'

What would things look like if this belief made zero sense to you?

Your thought patterns that block your true confidence will be rewired.

This isn't a process that takes years with a therapist. You will feel instant relief and feel the effect of this rewiring right away.

Don't allow your need for other people's approval stall you a day longer.

Get the course. Do the exercises. Feel the freedom of being unbothered by what other people think about you.

Get "Let Go of the S#it That Weakens You" here

Alex