Four gulps of Kefir

I drink four gulps of kefir every morning, without a whole lot else.

It's a kind of sour yoghurt. It's packed with nutrition and probiotics.

But Alex, why are you telling me this?

Most people would never put that in an article or email. They'd think it's too boring or mundane.

And that's exactly what keeps their writing forgettable.

I used to write ‘straight’ like that too, trying to sound clever and like I had something original to say. But no detail, no personal flavour.

Every post came out like a stream of wet concrete.

People opened my emails, sure, but nobody clicked, nobody replied, and nobody really cared.

I eventually realised the stuff I was leaving OUT was the problem.

I was filtering out the weird personal details, the mundane morning routines, my flaws and mistakes, and the stuff I thought was too inconsequential or personal to mention.

When I started putting those back in, people replied, they clicked, and they started telling their friends about my writing (not kidding).

People don't want content from someone who sounds like everyone else.

They want to be entertained and informed, yes. But they also want to know that you're freaking REAL.

The glue that makes people stay is specific personality.

Knowing that is one thing though.

There's a way to actually weave your weird little kefir moments into writing that builds a following and makes people come back, and it took me years of trial and error to figure out how.

That's what Online Writing Alchemy walks you through, whether you use AI to help you write or not. It's $197 this week, down from $397.

You can learn a bit more here.

Toodles,

Alex