Everyone needs to be building this asset

When people say you must build your personal brand, it feels icky.

There's something about the words: 'personal brand' that sounds pretentious.

And yet, they're right.

We can think of 'personal brand' in a few other ways:

• It's what people say about you when you're not in the room.

• It's your online audience.

• It's your unique combination of skills and expertise.

• It's your personal story.

• It's who knows you.

• It's the problems you are known to solve for people.

• It's all of these things.

So, don't worry about what to call it.

Just know that your personal brand is a vital asset that we all need to be building.

No matter your age, whether you have a job or not, your background or your story.

Robert Greene said this:

"True freedom comes when you make yourself indispensable to others."

Your brand is what makes you known and needed. And it will set you free.

We can't rely on employers or bosses. But we can rely on our brands.

With global chaos and uncertainty being the norm, you need people to know about you and need you in the coming years.

It gives you options.

My personal brand has brought me money, impact and freedom, and I feel like I'm only just getting started.

In my view, it's a life-long asset that is not optional.

It's a must.

And what is the most essential part of building a personal brand that makes others sit up and listen?

Communicating well so others understand you.

I got good at communicating by practising and sharing my writing.

And when you get better at writing things other humans resonate with, you become a great communicator in general.

So, if you want to be a great public speaker, you'd benefit hugely from writing well first.

Make regular writing and publishing your number one habit if you want to build your most important asset.

If you want close guidance from me so your writing pops and you don't waste years stuck and with little interest, you'll want to grab my Online Writing Alchemy course.

What's writing and communicating powerfully worth to you?

It's available here (I can't guarantee it will remain at this price).

Much love,

Alex