Don't make it good.

Make it good!

How about: NO?

How about don't worry about either one?

Just do the thing instead, regardless of your thoughts on the issue.

When I sit down with the intention of writing something brilliant, my brain freezes like a deer in headlights.

It just slows right down and I end up avoiding it, or creating something crap that I'd never want to share.

When I sit down with a sort of don't-give-an-F attitude, while still caring about who I'm writing for, everything gets better.

If you get stuck, lower the bar.

You can always edit the damn thing later.

Just fill the page for now, and be willing for it to start as garbage.

Have FUN in the garbage-creation process.

And garbage is better than twiddling your thumbs with nothing to show for it.

This is how I write an email to 30,000 people every day without running dry.

I don't aim for great. I aim for done, with relaxed shoulders, and then I clean it up.

The cleaning up part is where Online Writing Alchemy comes in. It shows you the 16 secrets from 15 years of writing online that help you write things people actually want to read.

Grab it here.

Alex