A little cure for forgettable writing

When I was developing my writing skills, I thought my problem was poor grammar or weak structure.

It turned out I was wrong.

I learned that much of the stuff I shared that didn't resonate was because my ideas were too predictable.

Don't deliver your core idea in the same tired way everyone else is sharing.

As my posts started gaining traction, I realised I wasn't in the information-sharing business. I was in the business of interrupting patterns.

Smashing expectations.

When you share expected ideas in expected ways, readers will scroll past. This sucks because you put all that work into a post. It's why many wipe their hands and say, Never again.

'Eat more vegetables.' 'Be consistent.' 'Follow your passion.'

Technically correct. But forgettable.

High-concept writing starts with an unexpected idea at its core.

Take the same problem everyone writes about, but flip the solution. Go against the grain while still being right.

This is standard productivity advice: 'Wake up early and tackle your hardest task first.'

Yawn Central.

Here's the high-concept flip: 'Stop forcing morning routines. Your best work happens when you stop fighting your natural rhythm.'

We're taking a common topic and flipping it, jolting the pattern.

Here's something you can try today…

Take your next post idea. Write down the standard advice everyone gives on this topic. Now ask yourself:

What's the counterintuitive approach that's still true?

Don't just be different for the sake of it. Be unexpected AND correct.

That's a cheeky secret that has worked incredibly well for me.

If you want to go deeper into crafting ideas that make readers stop scrolling and start engaging, Online Writing Alchemy breaks down the frameworks I use to consistently create engaging content.

It's not about writing harder. You need to think a little differently to most.

This is the foundation for building lifelong readers who eagerly await your next piece.

Learn more about the course here.

Yours,

Alex